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Higher Education Marketing Institute Identifies 11 Higher Ed SEO Agencies Adapting to AI Search

NEW ORLEANS, LA - November 28, 2025 - PRESSADVANTAGE - 
The Higher Education Marketing Institute has published an analysis identifying 11 SEO agencies helping colleges and universities prepare for AI-powered search in 2026. The November 2025 report evaluates how agencies serving the higher education sector are adapting to generative engine optimization as prospective students increasingly turn to AI tools when researching educational options.
Topping the list of higher education SEO agencies, Search Influence. The New Orleans digital marketing agency, founded in 2006, earned the first position through its early development of generative engine optimization strategies and an ongoing research partnership with UPCEA, the professional association for online and professional continuing education. That research collaboration has produced actionable data about student search behavior, including a 2025 study finding that half of prospective students now use AI tools at least weekly during their college search.

The analysis comes at a pivotal moment for enrollment marketers. Traditional search engine optimization has driven higher education digital strategy for nearly two decades, but AI-powered search works differently. Rather than ranking web pages, systems like ChatGPT, Google AI Overviews, and Perplexity synthesize information and generate responses. For institutions, this means visibility now depends on how well AI systems understand and represent their programs—not just where their pages rank.
EducationDynamics, the Kansas-based enrollment marketing company known as EDDY, ranks second. With roots going back to 1990, the firm brings deep traditional expertise while building out AI search capabilities. Third-ranked Think Orion operates from Singapore, pairing creative performance marketing with emerging GEO approaches. Silverback Strategies, an Arlington, Virginia firm known for analytics-driven work, comes in fourth.
The middle tier includes several established names. WebFX, the Harrisburg, Pennsylvania agency operating since 1996, ranks fifth as it extends enterprise-scale capabilities into higher education. Los Angeles-based HawkSEM takes sixth with its focus on conversion optimization. SmartSites of New Jersey and Florida-based Primacy, known particularly for user experience design, rank seventh and eighth respectively.
Rounding out the list, Zero Gravity Marketing of Connecticut provides traditional SEO services to educational clients from its Glastonbury headquarters. Stratedia, also Connecticut-based, specializes in local search for regional colleges. Mad Fish Digital of Portland combines purpose-driven marketing with developing GEO capabilities, ranking eleventh.
"What strikes me about this landscape is the gap between agencies actively building generative engine optimization capabilities and those still focused exclusively on traditional search," said Will Scott, CEO of Search Influence. "Both matter right now, but institutions choosing partners today need to think about where student search behavior is heading, not just where it's been. The agencies on this list all serve higher education, but their readiness for the AI search era varies considerably."
The Higher Education Marketing Institute developed evaluation criteria to help institutions assess potential partners. The framework considers factors like agency tenure and stability, documented work with colleges and universities, and demonstrated generative engine optimization experience rather than just marketing claims. That last distinction matters as more agencies rebrand existing services under AI terminology without substantive capability changes.
For enrollment leaders, the stakes extend beyond marketing efficiency. Prospective students who can't find an institution through their preferred AI search tools may never know it exists—regardless of how well traditional SEO performs. The behavioral shift is already underway, and the institutions adapting now will have advantages as AI search matures.
The complete analysis with methodology details and individual agency profiles is available through the Higher Education Marketing Institute. More information about Search Influence and its higher education marketing services is available at www.searchinfluence.com.
 

About the Higher Education Marketing Institute
The Higher Education Marketing Institute researches and analyzes marketing practices shaping how colleges and universities connect with students. Through industry reports, agency evaluations, and strategic guidance, the Institute helps enrollment professionals and institutional marketers make sense of emerging technologies and shifting student behaviors. Its work supports data-driven decision making for institutions navigating an increasingly complex digital landscape.
https://youtu.be/Sietkzcvhl4
 
###
For more information about Higher Education Marketing Institute, contact the company here:
Higher Education Marketing Institute
Will Scott
(504) 344-8819
will@webboss.com
1423 Pine St.
New Orleans, LA 70118

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Armored Insulation Expands Service Coverage to New Regions

MAYFIELD, KY - November 28, 2025 - PRESSADVANTAGE - 
Armored Insulation has announced the expansion of its insulation services in Jackson, Tennessee, to additional regions across the state, according to a statement released this week. The company, which provides residential and commercial insulation installation, said the expanded coverage is intended to meet growing demand for energy-efficiency improvements throughout Tennessee.
The insulation industry has recorded steady growth in recent years as building performance and energy efficiency have become central to both new construction and renovation projects. According to the U.S. Department of Energy (DOE), proper insulation can lower heating and cooling costs by up to 20 percent in existing homes. The agency also reports that about 90 percent of U.S. single-family homes remain under-insulated, indicating continued demand for energy upgrades.

Insulation effectiveness is measured by R-value, which represents resistance to heat flow. Higher R-values indicate better insulation. The Environmental Protection Agency (EPA) recommends attic insulation ranging from R-30 to R-60 in southern climates, depending on heating and cooling systems. Tennessee falls within Climate Zone 4, where the International Energy Conservation Code (IECC) advises attic insulation between R-38 and R-49 and wall insulation between R-13 and R-21.
Energy efficiency improvements have become increasingly crucial as utility costs continue to rise. The U.S. Energy Information Administration (EIA) reported in 2024 that average residential electricity prices increased by 5.2 percent, and natural gas prices rose by 3.8 percent year over year. These increases have led many property owners to explore insulation and air-sealing improvements as a way to reduce long-term energy expenses.
Insulation also contributes to indoor air quality and moisture control. The Centers for Disease Control and Prevention (CDC) has identified poor insulation as a factor in excess humidity, which can cause mold and respiratory issues. Properly installed insulation helps maintain steady indoor temperatures and limits condensation within walls and attics.
The expansion comes as property owners throughout Tennessee seek solutions to reduce heating and cooling costs amid rising energy prices. Jared Baker, owner of Armored Insulation in Jackson, TN, stated that the decision to expand service availability was driven by customer demand from areas outside the company's original coverage zone. "We've received consistent inquiries from homeowners and business owners in neighboring regions who need access to professional insulation services," Baker said. "This expansion allows us to respond to that demand while maintaining the same installation standards we've established in Jackson."
Thermal performance also affects building durability. Thermal bridging, where heat escapes through poorly insulated areas, can cause material stress from repeated temperature changes. The Building Science Corporation notes that uniform insulation coverage extends the lifespan of materials by reducing expansion and contraction cycles.
The insulation sector uses a range of materials for specific applications. Fiberglass batt insulation remains the most common in residential construction for its affordability and ease of use. Spray foam insulation, which also seals air leaks, has gained popularity in both new and retrofit projects. Cellulose insulation, made from recycled paper, appeals to property owners interested in lower embodied carbon materials.
Proper installation remains critical to achieving expected performance. Research by the Oak Ridge National Laboratory (ORNL) shows that gaps or compression during installation can lower the actual R-value by 30 to 50 percent. This emphasizes the importance of qualified installation and inspection.
Tennessee’s mixed climate adds complexity to insulation design. National Oceanic and Atmospheric Administration (NOAA) data show that Jackson averages about 1,500 cooling degree days and 3,200 heating degree days annually, meaning insulation must perform well in both hot and cold seasons.
Growing construction and remodeling activity also sustains insulation demand. The National Association of Home Builders (NAHB) reported in 2024 that energy-efficiency upgrades appeared in roughly 35 percent of major renovation projects. Meanwhile, older housing stock, about 40 percent of Tennessee homes were built before 1980, continues to drive retrofit demand.


A Home Improvement Research Institute (HIRI) survey in 2024 found that 42 percent of homeowners delaying efficiency projects cited difficulty finding qualified contractors. Regional service expansions by insulation providers may help close this gap as demand continues to exceed local labor capacity.

###
For more information about Armored Insulation, contact the company here:
Armored Insulation
Jared Baker
(270) 727-5566
info@armored-insulation.com
330 Johnnie Rd, Mayfield, KY 42066, USA
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Celebrate the Christmas Season at Milestone Church Argyle’s Candlelight Celebration

November 28, 2025 - PRESSADVANTAGE - 
Milestone Church Argyle invites the community to experience the joy, warmth, and meaning of Christmas through its annual Christmas Candlelight Celebration. Taking place across Milestone’s campuses in Argyle, Keller, Haslet, and McKinney, this beloved tradition runs from December 17 through December 24 and provides an opportunity for families, friends, and neighbors to gather for worship and reflection as they celebrate the birth of Jesus. With multiple service times and a welcoming atmosphere, the Argyle campus is preparing for a meaningful and memorable week of Christmas services for both longtime attendees and first-time guests.
Service Times and Locations
Argyle Campus
Keller Campus
Haslet Campus
McKinney Campus
Online
Milestone Church’s Christmas Candlelight Celebration has become a treasured holiday tradition, filling each campus with the soft glow of candlelight, the sounds of classic Christmas worship, and a message rooted in the hope and joy of Jesus. At Milestone Church Argyle, the intimate and friendly atmosphere of the campus makes this celebration especially meaningful for families and individuals seeking a moment of peace and connection during the holiday season.
Each service is thoughtfully planned to uplift, encourage, and inspire attendees of all ages. Milestone Kids will be available for children from birth through fifth grade during every Candlelight service at the Argyle campus. Children enjoy a fun, safe, and age-appropriate Christmas experience while parents participate fully in the service. This family-focused approach reflects Milestone Argyle’s commitment to creating a welcoming environment for the entire community.
Milestone Church Argyle warmly welcomes both longtime attendees and first-time visitors to be part of this special holiday tradition. For those unable to attend in person, select Candlelight services will be streamed online at milestonechurch.com/live, making it possible for families to join the celebration while traveling or from the comfort of their homes.
Planning a visit is simple through Milestone’s “Plan Your Visit” tools, where guests can find campus details, parking information, and guidance on what to expect at Candlelight services. No registration is required for any service, ensuring that families can attend at whichever time works best for their holiday schedule.
More than a seasonal event, the Christmas Candlelight Celebration at Milestone Church Argyle is a time for reflection, gratitude, and spiritual renewal. As candles are lit and carols fill the room, attendees are invited to pause and remember the profound hope and love expressed in the Christmas story. For many in the Argyle community, this celebration has become a cherished moment to connect with loved ones and begin the Christmas holiday with meaning and intention.
Milestone Church is a Bible-centered, life-giving, and Spirit-filled church with campuses in Keller, Haslet, McKinney, and Argyle, Texas. Known for its commitment to biblical teaching and community outreach, Milestone Church lives out its mission of “Reaching People. Building Lives.” Through its annual Candlelight Celebration, Milestone shares the timeless message of Christmas with all who attend.


For more information about the Argyle campus Candlelight services or livestream options, please visit milestonechurch.com. Milestone Church Argyle looks forward to welcoming the community to this year’s Candlelight Celebration—a beautiful tradition where candlelight, worship, and the message of Jesus create a meaningful and joy-filled Christmas experience for all.

###
For more information about Milestone Church Argyle Campus, contact the company here:
Milestone Church Argyle Campus
Tasha Ray
817-812-3600
argyle@milestonechurch.com
1119 US-377
Argyle, TX 76226

OneClickDIY Launches Comprehensive Safety Guide for DIY Spray Foam Insulation Projects

Chantilly, Virginia - November 28, 2025 - PRESSADVANTAGE - 
OneClickDIY, a trusted online retailer of premium insulation and sealants, has released a comprehensive safety guide addressing critical fire safety and building code requirements for do-it-yourself spray foam insulation projects. The guide responds to growing concerns about improper installation practices that can create fire hazards and violate local building codes.
The guide provides detailed information about fire ratings, explaining the differences between Class A, B, and C classifications based on ASTM E84 surface-burn testing standards. It identifies high-risk areas where Fire-Rated Spray Foam Insulation is essential, including garage walls adjacent to living spaces, basement ceilings beneath bedrooms, and attic spaces near chimneys or recessed lighting. The resource also covers proper application techniques, ventilation requirements, and the importance of selecting low-VOC products for indoor air quality.

The new educational resource comes as more homeowners turn to DIY insulation projects for energy savings, often unaware of the complex fire safety regulations governing foam plastic materials. Building codes require specific fire ratings for spray foam products used in different areas of the home, with many jurisdictions mandating Class A fire-rated materials near living spaces, utility rooms, and areas adjacent to bedrooms.
"Many DIY enthusiasts don't realize that using the wrong type of spray foam in certain areas of their home can violate building codes and create serious fire hazards," said Fianchetto, Safety Education Director at OneClickDIY. "Our guide helps homeowners understand these requirements before they begin their projects, ensuring they select appropriate materials and follow proper safety protocols."
The guide addresses common misconceptions about Fire Block Foams and their proper use in residential applications. It explains how these specialized products slow flame spread while providing air sealing benefits, and outlines the specific building codes that require their use, including the International Building Code (IBC) and International Residential Code (IRC). The resource also details the minimal cost difference between standard and fire-rated products, typically only two to five dollars more per can for Class A-rated materials.
OneClickDIY stocks a comprehensive range of compliant products from authorized brands, including Stanley, Kraken Bond, Sprayman, and Akfix. As the only authorized reseller of Stanley insulation products in the United States, the company ensures customers receive authentic, code-compliant materials backed by manufacturer warranties. The safety guide helps customers navigate these product options based on their specific project requirements and local building codes.
The initiative reflects OneClickDIY's commitment to promoting safe DIY practices within the home improvement community. By providing accessible education about fire safety standards and building code compliance, the company aims to help homeowners achieve energy efficiency goals without compromising safety or violating regulations. The guide is available to all visitors of the OneClickDIY website, regardless of purchase intent, as part of the company's broader safety education efforts.
https://www.youtube.com/watch?v=a0tkHK2ngX0
OneClickDIY continues to expand its educational resources, with additional guides planned for other critical safety topics in DIY home improvement. The company maintains active engagement with the DIY community through OneClickDIY on LinkedIn, where safety tips and project guidance are regularly shared.
###
For more information about OneClickDIY, contact the company here:
OneClickDIY
OneClickDIY
(571) 605-9034
support@oneclickdiy.com
Virginia USA 20169
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Maris-Tech Ltd.

Maris-Tech Ltd. Secures $2 Million Financing to Strengthen its Capital Structure and Support Commercial and U.S. Market Initiatives