Branding Expert Marc Rudov Explains "The Need for Control" in His Latest Book

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Branding Expert Marc Rudov Explains "The Need for Control" in His Latest Book

PR Newswire

"The Need for Control: Insecurity Run Amok" simplifies a complex subject: why some people (martinets) need to control others, while others (marionettes) need to be controlled by them. These dual needs, to control and to be controlled, are based on insecurity rooted in childhood trauma and dysfunction. In this book, learn how the need for control affects your life and that of your children.

PITTSBURGH, May 5, 2026 /PRNewswire-PRWeb/ -- Have you wondered why Shanghai-based American plutocrat, Neville Roy Singham, funds communist, antisemitic riots in America, like his latest ones on May Day? Moreover, why do so many angry dupes willingly participate in them? For the answers, read Marc Rudov's latest book, "The Need for Control: Insecurity Run Amok."

"To all who crave control -- and those who willingly surrender to it: Get a grip!"

Two years after publishing "Duped Again," his book about lying -- a form of control -- Marc Rudov delves further into the psychology of control with "The Need for Control: Insecurity Run Amok." This new book simplifies a complex subject: why some people (martinets) need to control others, while others (marionettes) need to be controlled by them. These dual needs, to control and to be controlled, are based on insecurity rooted in childhood trauma and dysfunction.

ISSUES INSIDE "THE NEED FOR CONTROL"

  • Why do some people need to control others — friends, relatives, lovers, spouses, professors, plutocrats, politicians — while others need to be controlled by them?
  • What's the difference between power and control? Do you have power? If so, what kind of power? How do you use it?
  • Why has Marxism, which has failed everywhere and caused hundreds of millions of deaths, become so popular?
  • Why was the American Revolution so important?
  • Why are some kids well-behaved and grateful for freedom, while others constantly protest, destroy property, lust for anarchy and tyranny, and elect the likes of Zohran Mamdani?
  • Why are so many wealthy people liberals, despite capitalism providing every advantage imaginable?
  • In "The Need for Control: Insecurity Run Amok," learn how the need for control affects your life and that of your children.

According to Rudov, "We first battled our mothers for control in the womb. Unfortunately, a growing number of unhinged thugs never left the womb. Look at the angry, violent, insecure, know-nothing kids around the world, worshiping Karl Marx and rioting in the streets; you can link this aberrant behavior to their childhoods. To all who crave control -- and those who willingly surrender to it: Get a grip!"

ABOUT THE AUTHOR

Marc Rudov is a branding advisor to CEOs, media commentator, and author of three books on branding, one on lying, and one on control. Rudov has headed marketing organizations in both large and small companies. Known worldwide as an independent critical thinker, thought-leader, and truth-teller, he rejects wokeness and what he calls technologica erotica — the worship of technology instead of customers. Mr. Rudov rails against industry, product, and technology jargon, as well as toxic wokeness, and urges his clients to escape their comfort zones to stand out, to be unique. Rudov holds a BS in electrical engineering from the University of Pittsburgh and an MBA from Boston University. He's been on Fox News, Fox Business, Newsmax, and radio stations around the world.

ORDERING INFORMATION

"The Need for Control: Insecurity Run Amok" is available in both paperback (ISBN: 979-8-90452-376-3) and ebook (ISBN: 979-8-90452-379-4 formats. Order them at TheNeedForControl.com

Media Contact

Marc Rudov, MHR Enterprises, 1 408-499-0115, marc@marcrudov.com

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SOURCE MHR Enterprises