NEW YORK, NY— Search Atlas, the leading AI-powered digital marketing platform built for agencies and growth-focused teams, today announced a series of significant updates to their OTTO SEO automation tool. The updates, OTTO DeepFreeze, WordPress Plugin 2.5.0, and native CMS Connectors, address three areas marketers have consistently flagged across AI SEO tooling: what happens to optimizations when a subscription ends, how reliably the platform integrates with complex site configurations, and how consistently changes are applied across different content management system (CMS) environments.

"As AI-powered marketing automation matures as a category, marketers and agencies deserve platforms that meet a high standard of reliability and transparency," said Manick Bhan, Founder and CTO of Search Atlas.

OTTO DeepFreeze Feature

OTTO’s newly-implemented DeepFreeze feature that enables SEO optimizations to remain deployed even after a subscription is canceled. Once activated, all changes applied by OTTO, including technical SEO fixes like schema markup and meta tags remain live on the site. The feature is free to use and does not require an ongoing subscription. The feature also allows users to modify or roll back optimizations indefinitely.

"The work SEO agents do on a website should belong to that site and not to a billing cycle," Bhan added.

For agencies, this ensures that client deliverables remain effective regardless of subscription status. For in-house teams, previous SEO work is preserved even when budgets or subscriptions change.

WordPress Plugin 2.5.0 Improves Setup and Stability

Search Atlas has released version 2.5.0 of its WordPress plugin, focusing on reducing the setup steps that previously contributed to integration errors. The update introduces single sign-on authentication, allowing users to connect their Search Atlas account with one click. The plugin automatically identifies and links the correct OTTO project for the connected domain, replacing a manual process that previously required API key entry and credential copy-pasting.

A connection status indicator confirms that the site and Search Atlas are properly synced before deployment begins. When WordPress debug mode is active, the plugin generates anonymous error logs that can be shared with support for faster troubleshooting. Agency users receive automatic white-label branding sync across the plugin without additional configuration.

Native Integration Across 10+ Platforms

The platform’s newly introduced CMS Connectors dashboard that enables authenticated, API-level integration between Search Atlas and more than 10 content management platforms, including Shopify, HubSpot, Wix, Contentful, GoHighLevel, Drupal, Joomla, Magento, and Salesforce.

The connectors establish a secure link between each platform and Search Atlas, improving content detection accuracy on CMS environments that restrict public crawlers. Once connected, Search Atlas's AI content tool can publish articles, create drafts, and populate SEO metadata fields directly within the CMS, without manual copying or reformatting.

Each connector is managed through the CMS Connectors dashboard in Search Atlas account settings and can be added, removed, or reconfigured at any time.

Availability

OTTO DeepFreeze, WordPress Plugin 2.5.0, and CMS Connectors are available now. Existing users can access DeepFreeze through OTTO project settings and the updated WordPress plugin through the standard WordPress plugin update.

"These updates are our commitment to that standard, giving marketing teams the confidence to fully embrace agentic execution at scale knowing their work is protected, their integrations are stable, and the results they build are permanent," Bhan concluded.

About Search Atlas

Search Atlas, founded by Manick Bhan, is an AI-powered digital marketing software suite used by more than 6,000 brands worldwide, with white-label capabilities available for agencies. The platform includes tools for keyword research, site auditing, content optimization, backlink management, competitor analysis, rank tracking, local SEO, digital PR distribution, AI-assisted content development, and campaign execution. Together with its digital marketing agency, LinkGraph, the company provides an integrated solution designed to support organizations across the full marketing lifecycle.

Contact Information:

Search Atlas

368 9th Ave
New York, NY 10001
United States

Manick Bhan
+1-212-203-0986
https://searchatlas.com