pocket.watch's first-in-the-industry milestones and innovations have generated over $100M in payouts to their creator partners

LOS ANGELES, June 26, 2025 /PRNewswire/ -- pocket.watch, the first and largest kids and family creator media company, has been named to the fifth-annual TIME100 Most Influential Companies of 2025, recognizing its transformative impact on the future of children's entertainment and the digital creator economy.

While many entertainment companies are only beginning to embrace digital creators, pocket.watch was a pioneer redefining children's entertainment and establishing a new frontier in the creator economy. Since its founding in 2017, the company has transformed how young audiences engage with content by turning YouTube's biggest kids creators into globally recognized franchises. Today, pocket.watch partners with 59 creators who collectively reach over 1.3 billion subscribers and have generated nearly a trillion lifetime views, including some of Gen Alpha's most beloved stars such as Ryan's World - the favorite YouTuber for kids ages 3-9 in the US, Diana - the most followed girl in the world on YouTube, and Toys and Colors - YouTube's #1 kids ensemble.

TIME's recognition underscores pocket.watch's position as a trailblazer in the creator economy and its unwavering commitment to innovation at the intersection of entertainment and technology. The company has consistently led the industry with a series of milestones that have reshaped how creator-driven content is produced, distributed, and monetized. Among these achievements are the first Emmy-nominated series starring a YouTube creator, the first creator-branded toy line to launch at Walmart, the first Macy's Thanksgiving Day Parade balloon based on a digital creator, and distributing the most series and specials starring creators on Hulu. In the last year, pocket.watch also launched the first wide release of a theatrical film from a creator brand, introduced the first personalized, officially licensed merchandise powered by generative AI, and developed the first AI-driven contextual ad targeting solution for YouTube Kids—setting new standards for precision, safety, and monetization in digital media.

See the full list here: time.com/100companies

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SOURCE pocket.watch